Freeman Cobb (1830-1878) joined Adams & Co., the American express agents, in 1849. He worked with the coaching line which had established itself during the Californian gold rush, starting only one year earlier. Adams and Co’s rival, Wells Fargo & Company's Atlantic and Pacific Express, also moved gold, transported passengers and carried freight between the cities of New York and San Francisco, and around California. Guards rode shotgun on the stage coaches, to protect the gold and the passengers.
Wells Fargo, driver, armed guards and passengers, CaliforniaJust as gold fever was starting to die down in California, it was about to start in central Victoria. Coach services in Australia had been irregular and unreliable. So it was not surprising that Freeman Cobb wanted to establish a branch of Adams & Co. in Melbourne. In fact several American coach drivers had arrived in Australia, representing the interests of either Adams & Co. or Wells Fargo. Neither of these two American companies did carry traffic to the Victorian gold diggings, in the end. So the very entrepreneurial Freemen Cobb joined three of the new arrivals to create a new partnership, Cobb & Co. They were John Peck, James Swanton and John Lamber.
By the end of 1854 Victoria had a somewhat better system of roads, with toll gates on all highways leading to the goldfields, and booking offices in all the bigger towns. Cobb and Co still struggled a bit during the first five years of service, but the company boomed when it was bought in 1858 by another recently arrived American, James Rutherford. Rutherford had been the manager of one particular Cobb and Co line before he and the new partners re-organised and extended the Victorian services, and secured a monopoly on the mail contracts.
The coach drivers provided mail and passenger services to the outback, facing a tough life of rough roads, difficult weather conditions and even bushrangers. Soon specially sprung coaches that could handle Australia's very rough conditions were imported from America.
Every 25 ks the horses were replaced at a changing station, to get passengers to their destinations faster and safer. Changing stations were important for the horses, but for the passengers as well since they provided an opportunity for food and rest. A few examples will do. The American Hotel in rural Creswick was described as a 2-storey timber structure. During the gold rush period, the hotel operated as a Cobb and Co station, gaining prominence as one of the leading establishments in the colony. And providing drinks to thirsty travellers! Some changing stations were not in pubs. Just west of rural Beaufort, for example, there was a free standing Cobb & Co changing station, built in 1869. In Barraba near Tamworth NSW, Cobb & Co stage coaches had a clearly marked changing station in the town’s post office.
Barraba postoffice and Cobb and Co station, NSW
I have no idea why Cobb and Co headquarters were moved from Victoria to Bathurst in New South Wales in 1862. Workshops were built at Hay and Bourke in NSW, and Castlemaine in Victoria, and the service was expanded to include Queensland. The first Cobb & Co coach in Qld ran from Brisbane to Ipswich in Jan 1866. Holties House blog gave photographic proof that in the dry sandy regions of Queensland, the innovative Cobb & Co. company sometimes used camels instead of horses to move the mail and passengers.
A clue comes in Sam Everingham's book Wild Ride: The Rise and Fall of Cobb & Co, published by Penguin in 2007. It says while Freeman Cobb established the company in 1853 to cater for travellers between Melbourne and the Victorian goldfields, it was Frank Whitney and James Rutherford who turned it into the most extensive coach network in the world, covering the all of Victoria, NSW and Queensland.
Just as the name Wells Fargo went into the American psyche, so the name Cobb and Co became known by every school child across Australia. New Blog described a Queensland museum dedicated to this company in Team visits Cobb and Co museum in Toowoomba.
Cobb and Co Museum, Toowoomba QldThe expansion into New Zealand was sensible. In 1861, the discovery of gold in Gabriel's Gully in Otago prompted yet another gold rush, including Australian gold-diggers who sailed for Dunedin. Among these was the Cobb & Co. coach proprietor Charles Cole, who had been running the Ballarat service. Cole landed in Dunedin in 1861 with a coach, 5 wagons, a buggy and dozens of horses. Almost immediately Cobb and Co's first coach left the Provincial Hotel Dunedin for the Police Commissioner's Camp at Gabriel's Gully, as described by Otago Goldfields Heritage Trust blog in Dunstan Trail. The initial journey took three days, but the time was soon reduced to a one day trip by the introduction of stables and relays of horses. There was usually an overnight stop at Styx where the lock-up was built to protect the gold bullion.
We can find unexpected snippets of Cobb and Co history all over the blogosphere. The Humble Blog who wrote about The Coffee Palace in Barwon Heads. After describing boating, fishing, picnic parties and other touristy pleasures, visitors in the 1890s were invited to visit the lake. People wanting to participate had to apply to the manager of Cobb and Co. who had well-appointed stables and horses. Coaches left Geelong twice daily, at 9AM and 2PM, during the summer season. Poetry Galore blog included The Lights Of Cobb and Co., written by one of Australia’s most loved poets, Henry Lawson. It was stirring stuff. And art historians have argued that with his revolutionary approach to depicting the Australian bush and our light, Tom Roberts’ Bailed Up was a painting that helped define Australia’s national identity.
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Tom Roberts, Bailed Up, c1894
